This glossary contains sales and marketing words that could be use in any activity related to sales and marketing
Affiliates marketing
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
fr: marketing d'affiliation
Branding
randing is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds. The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.
fr: L'image de marque
Buy-in
A buy-in is a reference to the repurchasing of shares by an investor because the original seller failed to deliver the shares as promised.
fr: Rachat
Digital sales
Digital sales involves converting leads into prospects. The digital sales team will be responsible for convincing the potential customers to purchase the company's products. ... You can carry out your digital sales via social media channels, emails, and many other digital channels.
fr: Ventes numériques
eCommerce
Electronic commerce or e-commerce (sometimes written as eCommerce) is a business model that lets firms and individuals buy and sell things over the internet. E-commerce operates in all four of the following major market segments: Business to business. Business to consumer.
fr: Commerce en ligne
Elasticity
Elasticity is an economic measure of how sensitive an economic factor is to another, for example, changes in supply or demand to the change in price, or changes in demand to changes in income.
fr: Élasticité
Gain
A gain is a general increase in the value of an asset or property. A gain arises if the current price of something is higher than the original purchase price.
fr: Gain
Incorporation
Incorporation is the legal process used to form a corporate entity or company.
fr: corporation
Returns
A return, also known as a financial return, in its simplest terms, is the money made or lost on an investment over some period of time. ... A return can also be expressed as a percentage derived from the ratio of profit to investment.